I once spent eighty-four dollars on a blue jar because it looked like it belonged in a high-end apothecary. The glass was heavy. The font was a clean, serif type that suggested old-world wisdom.
I bought it because the label used words that made me feel like I was doing something smart for my health. A month later, I realized I was essentially eating expensive rice flour. I had fallen for the design because I could not parse the language. I made this mistake because I am human and I want things to be simple, even when they are not.
Just last week, I pushed a door that clearly said “Pull” in bright red letters. I am not always good at reading signs, but I have learned to look at the ink behind the words.
The Glaze of Uniformity
If you clear your kitchen table and line up twelve different boxes of supplements, you will see a pattern. It does not matter if the box is for fish oil, a vitamin blend, or a brain booster. By the time you reach the fifth box, your eyes will glaze over.
Your notebook, which you started with the hope of finding the “best” one, will likely be empty of meaningful notes. Each
