Case studies have grown to be a robust instructive lifeline for business universities. Management education has changed because of them, which even helped globalize it. Internet has a gold mine of information that, if channeled properly, can grow into a rich knowledge. Students would like more than class learning. Don’t assume all faculty could work out a full case study as it must be.
It requires intense hard-work and disciplined training. Business universities can form the best skill but can’t encourage them to teach. Monitoring these important changes ‘ve got us Closely, at Icfai Business School Case Development Center (IBS CDC), considering as always. Solutions were tricky to find, but we too got around this problem.
Months of shrewd thinking and careful testing created a novel product, Executive Brief. Executive Brief is naturally a video display. It recounts dilemmas faced by an executive, who is definitely an entrepreneur, manager, VP, CEO, etc. These dilemmas can either be retrospective or futuristic. Of course, business schools have to instill valued corporate virtues in their students.
Their multimedia advantage can take learning how to the next level, seizing student’s fleeting attention for quite some time. That’s not to say that they can replace case studies. But Executive Briefs can become nice add-ons to the student’s learning, as case studies are. This, we strongly feel, after they were examined by us out and got a glowing response from students as well as the faculty.
And if the professional is just about when the Executive Brief is performed out, nothing like that. Running through some of these Briefs, you can feel the joy in using – and learning from – this powerful pedagogical tool. This product tries to speak to the students in their vocabulary – the vocabulary of videos (YouTube, Facebook, MySpace, Twitter!!!).
- Capitalization funds
- Open innovation in business models and ecosystems
- Create Your digital business credit card
- Phones, headsets, mobile phones, voice recorders, chargers, power strips
I really and truly am happy that you have found an audience. Joe: Thanks, Scott. And I am happy for your success truly. Why wouldn’t I be? This is not zero-sum, and envy is senseless and petty. But even when I did so land a legacy contract (in fact I landed 4 of them) I still needed to be an entrepreneur to keep my head above water.
I signed at 1200 bookstores and do blog travels and went to 42 states and a large number of conferences, reserve fairs, and libraries. I did all of this because I wasn’t picked to be Scott Turow with thousands in house and advertising. Aside from a few handfuls of mega-bestselling authors, most of us have to perform our professions like a small business, no matter how exactly we publish.
We all use cultural media and the Internet. Most of us make personal looks. Most of us advertise. It’s part to be an author. Amazon’s market dominance hasn’t effected that. Scott: I want every author to find an audience who deserves one. But the functional system that has perpetuated that is that of traditional publishers.
Joe: On the top, a good closing with a rousing emotional appeal. But you can pick apart. Just because the old way of achieving an audience included legacy publishers don’t mean it’s the best way. It had been the only path, so the true point is redundant. In most of human history, the only path to make fire was with rocks and sticks.